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Spring 2022 - Springfield
Aug 07, 2022
Select the Course Number to get detailed information on the course. Select the desired Schedule Type to view the sections listed for the course with that Schedule Type. If your selection returns no values, refer to the Help for more information.

BUS 512 - Marketing Management
Study of the conceptual foundations and practices of contemporary marketing as well as the planning, implementation, and control of the marketing function. Topics include situation analysis; marketing objectives; target market selection; and product, promotion, pricing, and physical distribution decisions. Course Information: Prerequisites: Completion of or concurrent enrollment in ACC 311 or equivalent and ECO 315 or equivalent, and BUS 501 (a prerequisite for MBA students only). Peoria Cohort students must complete ACC 311 or equivalent and ECO 315 or equivalent prior to enrolling in this course. Restricted to Graduate and Doctoral - Springfield and Graduate - Peoria.
3.000 Credit hours

Levels: Doctoral - Springfield, Graduate - Springfield, Undergrad - Springfield
Schedule Types: Lecture-Discussion, Online
All Sections for this Course

Mgmt, Marketing, and Ops Department


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